Engagement Rate Calculator

Calculate the true engagement rate of your social media profiles or individual posts.

What is a Good Engagement Rate?

Engagement rate is a key metric that shows how actively involved with your content your audience is. Brands often look at ER rather than just follower count when deciding to collaborate.

  • Less than 1%: Low (common for massive accounts >100k)
  • 1% to 3.5%: Average / Good
  • 3.5% to 6%: High (great community engagement)
  • Above 6%: Excellent (highly viral or very tight niche)